It is necessary we guide our imaginations and choices with a spirit that openly imparts warmth, gravitas, levity. A spirit that risks doing something for humanity. One that is mindful of the dualities in life that afford composure and creation. One that utilizes opportunities and mitigates obstacles. One that embodies hard-won wisdom and is steadfast - neither staggered nor overthrown - even in a crisis.
Gauge and Adapt is an attitude and approach that embraces this spirit. With the best heart, intuition, and reasoning afforded by each individual, we build a culture that drives progress towards a beautiful and united tomorrow, today.
In this rapidly changing era, we have chosen to focus on crafting consumer experiences that yield business results. As we move along this path, we shall 'gauge and adapt' into other opportunities that we are confident investing in - deepening our understanding of the larger context.
- Taha Adamjee